Cambridge Past Paper Questions

Evaluate whether the strategic analysis undertaken by Artur is sufficient to provide QH with a framework for business strategy.

Assume QH has decided to manufacture and sell steel framed houses. Evaluate the importance of developing a strategy to manage this change.

Analyse the likely impact on AEV's profit of intervention by governments in the car market.

Refer to Appendix 1. Calculate for 2019:

'AEV is unable to meet this demand due to a lack of capacity and supply constraints' (Lines 47-48). Other than expansion of CellX, discuss ways in ...

Discuss the significance of product development to AEV's future success.

Evaluate the importance of business planning to AEV's future profitability.

Recommend which one of the two strategic options AEV should choose. Justify your recommendation. Your answer must include an evaluation of strategi...

Analyse the threats to CSP of the changes in the energy market and government policy.

Evaluate the Marketing Director's view that: 'the greener energy mission statement is the most important factor in the success of our solar panel m...

Evaluate the possible benefits to CSP of the close involvement of employees and the ECE trade union in the workplace.

Discuss the usefulness of strategic choice techniques for the directors of CSP when making a choice between options A and B.

Evaluate the importance of contingency planning for CSP.

Explain why a business might remain a private limited company rather than change to a public limited company.

'Marketing is the most important factor for the success of small businesses.' Discuss the extent to which you agree with this view.

UC is a private limited company providing engine parts for commercial aircraft. It uses batch production in factory A and flow production in factor...

EC is a public limited company producing electric cars. Market research suggests that electric cars are in the early stage of the product life cycl...

Energy Solutions (ES) ES is a public limited company in country X. The business was set up in 1980. For 25 years most of ES's revenue came from coa...

Gemini Theatre (GT) GT is a private limited company fully owned by the Gemini family. It owns a small theatre. This building is used to show live s...

AP produces and sells high quality pies. Aashna set up AP five years ago when she spotted a gap in the market. AP is a private limited company and ...

Lewis is a hairdresser. He rents a small shop which he uses as a hairdressers called Braid Runner (BR). Lewis is a sole trader and he set up BR 25 ...

Analyse the possible disadvantages for country Q of NH opening hotels there.

Refer to Table 1. Calculate for 2019 the:

Recommend a strategy that could improve the motivation of employees of NH. Justify your recommendation.

Refer to Table 4 and Table 5 and lines 82–92. Assume NH takes over EatBest in 2021 and no other factors change. Calculate the forecast:

Recommend a possible marketing plan to achieve Jolin's objectives (lines 80–81). Justify your recommendation.

Evaluate whether successful implementation of a new strategy requires NH to change its organisational structure.

Evaluate the importance of core competencies as a framework for business strategy when NH carries out strategic analysis.

Analyse how any two changes in the legal environment might affect GR.

Discuss strategies for reducing human resource problems in GR's restaurants without increasing unit costs.

Evaluate the benefits to GR of using budgets.

Evaluate the effectiveness of using SWOT analysis to ensure that GR's growth strategies are appropriate.

Assume Leff chooses strategy 2. Evaluate how to implement this strategy effectively.

Analyse the benefits to C4T of its two social objectives (lines 5–7).

C4T plans to launch souvenir reusable bottles made from recycled plastic. Evaluate the importance of C4T's brand image for the success of this launch.

Evaluate the importance of workforce planning to C4T's future success.

Evaluate whether the data in Table 3 is sufficient for the managers of C4T as they make the strategic choice between option 1 and option 2.

Assume option 2 is chosen. Evaluate the importance of a strategic business plan to the successful implementation of this option.