Analyse the benefits to C4T of its two social objectives (lines 5–7).

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.

1. [Note] Reward impacts on C4T as a business not, e.g. customers, unless link is made with impact on C4T.
2. [Knowledge] Social enterprises and social objectives
3. [Knowledge] Views of government towards social enterprise
4. [Knowledge] Views of consumers towards social enterprise
5. [Knowledge] Can act as a USP
6. [Knowledge] Reference to social objectives can be used in marketing of products
7. [Knowledge] Attract employees
8. [Application] Two social objectives are to improve the environment of the city and provide jobs for the unemployed.
9. [Application] Grants and other benefits from government of Country A, such as original start-up finance used.
10. [Application] Customers may enjoy buying from a 'socially responsible' business.
11. [Application] Links between two social objectives and customer satisfaction
12. [Application] Provides competitive advantage for bags, jewellery, laptop cases produced by C4T
13. [Application] Local artist volunteers to help with product designs
14. [Analysis] Reasoned chain of argument, e.g. Ongoing government support may lead to lower costs and more feasible expansion plans in future.
15. [Analysis] Increasing social and environmental awareness may lead to good brand reputation and positive publicity, leading to more sales
16. [Analysis] Socially and environmentally aware tourists may also see buying the products as helping the local community, leading to more sales.
17. [Analysis] Attract employees who wish to be part of such an active social enterprise therefore reducing recruitment costs. Plenty of individuals willing to work for C4T.
18. [Analysis] Local artist volunteers to help with product designs which reduces costs