Define the term 'effectiveness'.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.

1. [1] (a) the capability of management to achieve business objectives/targets/goals
2. [1] (a) in a specified time
3. [1] (a) at a specified cost
4. [1] (a) the capability of satisfying customer needs
5. [1] (a) e.g. producing quality goods
6. [1] (a) 'doing the right thing' (effectiveness) rather than just 'doing the thing right' (efficiency)
7. [2] (a) Sound definition: 2 of the factors listed above
8. [1] (a) Partial definition: 1 of the factors listed above
9. [X] (b) A definition of productivity (e.g., the ratio of outputs to inputs during production, output per worker during a time period).
10. [X] (b) Raise skill levels of workers to make them more efficient.
11. [X] (b) Raise employee wages and increase motivation.
12. [X] (b) Provide more training for workers to increase confidence and interest.
13. [X] (b) Increase motivation and wellbeing of workers.
14. [X] (b) Invest in more technology/capital equipment to increase output with fewer staff.
15. [X] (b) Implement better maintenance schedules for capital equipment.
16. [X] (b) Increase the effectiveness of management.
17. [X] (b) Provide more leadership vision and inspiration – share objectives.
18. [X] (b) Accept any other valid response.
19. [3] (b) Sound explanation of two ways to raise productivity levels.
20. [2] (b) Sound explanation of one way or partial explanation of two ways to raise productivity levels.
21. [1] (b) Partial explanation of one way or a list of two.