Assume option 2 is chosen. Evaluate the importance of a strategic business plan to the successful implementation of this option.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.

1. No specific mark scheme content provided for Question 7. Generic marking grid for Questions 6 and 7 is on Page 17 of the Mark Scheme.
2. Level 3: Knowledge (3 marks) - Good knowledge shown of factors
3. Level 3: Application (3 marks) - Points well applied to the case
4. Level 3: Analysis (4 marks) - Good use of theory / reasoned argument to explain the advantages and disadvantages or uses
5. Level 3: Evaluation (10 marks) - Good judgement throughout with well supported conclusion/recommendations focused on the case
6. Level 2: Knowledge (3 marks) - Knowledge shown of factors
7. Level 2: Application (3 marks) - Points well applied to the case
8. Level 2: Analysis (3-4 marks) - Good use of theory / reasoned argument to explain the advantages and disadvantages or uses
9. Level 2: Evaluation (4-6 marks) - Some judgement shown in the main body of the answer and an attempt to support conclusion.
10. Level 2 (OR): Well supported conclusion/recommendation focused on the case.
11. Level 1: Knowledge (1-2 marks) - Knowledge shown of factors
12. Level 1: Application (1-2 marks) - Some application to the case
13. Level 1: Analysis (1-2 marks) - Some use of theory / reasoned argument to explain the advantages and disadvantages or uses.
14. Level 1: Evaluation (1-3 marks) - Some judgement shown in answer and conclusion.
15. Level 1 (OR): Weakly supported conclusion.
16. Level 0: No creditable content