Refer to Table 1. Calculate for 2019 the:
- (a)(i)overall average capacity utilisation for NH[2]
- (a)(ii)variance in total sales revenue per night for NH's basic hotels.[4]
- (b)Discuss whether introducing lean production will improve NH's profits.[12]
This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.
- [1] (a)(i) Capacity utilization = No. of rooms occupied x 100/total no. of rooms % (1 mark if no relevant calculation)
- [1] (a)(i) 1300 + 1000 + 1600 = 3900
- [1] (a)(i) 1600 + 1400 + 2000 = 5000
- [2] (a)(i) = 3900 × 100/5000 = 78%
- [2] (a)(i) Allow 78
- [1] (a)(ii) Variance = difference between budgeted and actual data (1 mark if no relevant calculation)
- [1] (a)(ii) Forecast revenue = 1800 × 40 = $72000
- [1] (a)(ii) Actual revenue = 1600 × 40 = $64 000
- [4] (a)(ii) 64 000-72 000 = –$8000 or $8000 Adverse
- [3] (a)(ii) -8000 or 8000 or $8000
- [2] (a)(ii) Total Variance = –$34 000 as candidate has correctly calculated basic hotels budgeted and actual.
- Knowledge (b): Definition of profits
- Knowledge (b): Explanation of lean production – cutting waste, meeting customers' expectations, inventory control, trained employees, flexible systems, TQM, Kaizen
- Application (b): 78% capacity utilisation in hotels
- Application (b): Lean production in hotels e.g. inventory, holding of towels, food etc.
- Application (b): Inflexible workforce – only trained in one role
- Application (b): Lack of empowerment – tasks detailed and how long they should take
- Application (b): Lack of response by Head Office to letters
- Application (b): Limited ability to change Head Office instructions
- Analysis (b): Increasing profits requires lower costs and/or increased sales revenue, LP increases efficiency and therefore reduces unit costs
- Analysis (b): Increasing capacity utilisation may increase revenue potentially resulting in higher profits
- Analysis (b): Costs can be lowered by cutting inventory holding costs (lower levels consumables and food), more JIT, better information flows, more flexible systems with less rigid control
- Analysis (b): Addressing quality assurance by using TQM would increase employee training and flexibility and could therefore reduce complaints leading to fewer poor reviews and more bookings
- Analysis (b): Valuing staff comments and empowering them can lead to significant improvements and more bookings. Kaizen could be introduced to encourage this.
- Analysis (b): Training to give employees a range of skills so that flexible working can be adopted
- Analysis (b): Linking demand via bookings to staff and resource provision could cut costs and improve efficiency
- Analysis (b): Introducing zero hour contracts would reduce costs by increasing flexible response to demand
- Evaluation (b): Changes incur costs which might be bigger than rise in profits
- Evaluation (b): Changes require a change in management approach and systems – will Jolin be able to do this?
- Evaluation (b): Importance of lean production compared to e.g. marketing or external economic and market conditions
- Evaluation (b): TQM must be integrated into lean production
Write your answer and get it marked
On Oracle Prep you can write or photograph your own answer and have it marked by AI against this mark scheme, with feedback on what you missed.
Sign up free →