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A-LevelBusiness StudiesStrategic management9609/33 · Oct/Nov 2019 · Q720 Marks

Evaluate the importance of contingency planning for CSP.

  1. Evaluate the importance of contingency planning for CSP.[20]

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2019). The mark or mark type is shown in brackets.

  1. [1] What is contingency planning?
  2. [1] How CP as part of strategic implementation fits with strategic choice and analysis
  3. [1] Contingency planning for CSP as above – allow broad interpretations, including problems caused by related products such as lamps and phone chargers
  4. [1] How might these risks be assessed?
  5. [1] Comment on recent changes such as government policy and market changes
  6. [1] Comment on risks such as fire due to faulty installation – more of a risk as company grows?
  7. [1] The fast developing market and associated risks
  8. [1] How contingency planning may be used and advantages and disadvantages
  9. [1] Predictable versus unpredictable risks
  10. [1] Associated financial implications
  11. [1] Development and impact of APP points
  12. [1] Will there need to be a significant change?
  13. [1] Have risks been assessed over the years?
  14. [1] What are the main factors that could lead to successful CP?
  15. [1] Other factors such as external factors that need to be considered

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About this question

Topic
Strategic management, A-Level Business Studies (syllabus 9609). Structured question, 20 marks.
Source
A-Level Business Studies, Oct/Nov 2019 Paper 3 Variant 3, question 7.

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