Cambridge Past Paper Questions

Evaluate the importance to AP of effective strategic management in an increasingly competitive world.

Analyse two benefits to APF of vertical integration.

Evaluate the importance to APF's operational effectiveness of workforce planning.

Evaluate the importance, to APF's future success, of marketing planning.

Evaluate the strategic choice techniques used in Appendix 1 when APF's directors make the choice between option 1 and option 2.

APF operates in a dynamic business environment. Evaluate the importance to APF's future profitability of contingency planning.

Analyse two opportunities to MAA of the depreciation of country G's currency against most major currencies (lines 11–14).

(a) Refer to lines 35–37. Calculate the:

Evaluate the importance of social objectives as Muka prepares a 5-year marketing plan for MAA.

(a) Refer to Table 1. Calculate, for the purchase of the safari vehicles, the:

Evaluate the importance to Muka of workforce planning as she tries to reduce MAA's total labour costs.

Evaluate the usefulness of the information in Appendix 1 for the strategic management of MAA.

Assume MAA's directors choose option 2. Evaluate the importance of corporate planning to the successful implementation of this strategy.

Analyse one way a business might improve the efficiency of its operations.

Plasshape (PS) PS manufactures plastic packaging for industrial markets (B2B). Its customers include food manufacturers and cosmetics firms. PS has...

Direct News (DN) Shila and Lucy own and manage DN, an online publishing business. DN produces a daily online local newspaper called QNews. Readers ...

Gold Theme Park (GT) Gold Park was a mine where gold was extracted until 2012. Although there was still some gold in the mine, the direct costs of ...

Bear Bears (BB) BB is a business partnership owned by Sade and Chika. BB produces personalised teddy bears (toys) for children. The toys are made u...

Jake's Cakes (JC) Jake started baking cakes while at university. He baked cakes for friends' birthdays and other celebrations. He posted pictures ...

Custom motorcycles (CM) CM is a private limited company. It was set up by Joyce, who identified a gap in the market for specialist motorcycle comp...

Analyse two advantages to CP of changing to a product-based organisational structure.

Analyse two ways technological change might impact on CP's decision to develop nanopaints.

Refer to Table 1.1 and Fig. 1.1.

Evaluate which method CP should use to enter the market in country D.

Refer to lines 69–70. Analyse how the two changes in the economic environment will impact CQ.

Analyse how two qualities of leadership demonstrated by Frederico have contributed to CQ's success.

Evaluate the importance to CQ's future success of new product development.

Analyse two constraints on HP of changes in its external environment.

Analyse two benefits to HP of its coordinated marketing strategy.