Explain one additional piece of market research data DN would find useful before making the decision to produce QLine.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2023). The mark or mark type is shown in brackets.

1. A01 Knowledge and understanding: Knowledge of additional market research may include: Customer data; Customer feedback; What are forecast trends; What subscription level are customers prepared to pay; Information about competitors; Potential size of the market
2. AO2 Application. Limited application: applies knowledge to DN once.
3. Developed application: applies knowledge to DN twice or develops one point. What potential readers want in a magazine; Aimed at 18-30 market, so characteristics / requirements of this market; Other online magazines available, do they charge a subscription fee?; Plans to stop publishing QNews.
4. Accept all valid responses.
5. [3] DN can use primary research to ask people about their reading habits and interests because DN plans to stop publishing QNews it needs to have accurate information about market trends.
6. [3] Another piece of useful market research would be approximately how many 18-30 year olds have news subscriptions this will allow them to anticipate the approximate amount of news subscriptions they may get from people in the targeted demographic.
7. [2] One additional market research data is what topics their targeted group is interested in this would allow DN to have a high revenue from subscriptions.
8. [1] Find out common interests and trends and identifying their target market.