Skip to main content
A-LevelBusiness StudiesMarketingOct/Nov 2023Paper 2 Q230 Marks

Bear Bears (BB) BB is a business partnership owned by Sade and Chika. BB produces personalised teddy bears (toys) for children. The toys are made using mass customisation targeted at specific market segments. Each toy has the same shape and size but it is customised with names and words provided by the customer. These are hand-stitched onto the toy and the employees are paid using piece rate. Customers receive their products within a week of ordering. Each toy is sold for $50 and has a unit contribution of $6. Last month BB sold 4000 units with a margin of safety of 120 units. BB currently holds a large amount of inventory in a temperature-controlled warehouse (see Table 2.1). Table 2.1 BB's current inventory | Type of inventory | Items | |:------------------|:----------------------------| | Raw materials | 100 kg cotton fabric | | | 300 kg synthetic fibre (filling) | | Work in progress | 300 non-customised toys | | Finished products | None | Sade thinks that BB should adopt a just in time (JIT) approach to inventory management. However, Chika is concerned about the possible impact on BB. The stitching department is managed by Chika. She has recently received a complaint from David who is the only male employee in the stitching department (see Fig. 2.1). [Figure 2.1] 'I feel that I am being discriminated against because I am a man. There are no washroom facilities for me on the ground floor but there are for the women. I have to go up two floors for a washroom which takes me a lot of time. I am given all the tasks which require heavy lifting. I am often asked to fix problems with other people's stitching machines, and this slows my production. I earn less money than anyone else in the stitching department.' Fig. 2.1 Complaint from David in the stitching department After some further investigation, Chika believes there needs to be increased equality in the stitching department.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

🔒

Unlock the Examiner's Analysis

Sign up for free to reveal the full examiner report, trap analysis, and mark scheme breakdown for this question.

Sign Up Free to Unlock →

Join thousands of Cambridge students already using Oracle Prep

About This A-Level Business Studies Question

Topic

This structured question tests Marketing in A-Level Business Studies (syllabus code 9609). It is worth 30 marks.

Source

This question appeared in the Cambridge A-Level Business Studies Oct/Nov 2023 examination, Paper 2 Variant 2.

Practice on Oracle Prep

Oracle Prep provides AI-powered practice for all Cambridge O-Level and A-Level subjects. Our platform includes topic predictions with 87.7% accuracy, AI essay grading, and a comprehensive question bank spanning 25 years of past papers across 29 subjects.

Related Business Studies Questions

© 2026 Oracle Prep — The AI-Powered Cambridge Exam Engine