Explain the term secondary market research (lines 6–7).

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2023). The mark or mark type is shown in brackets.

1. A01 Knowledge and understanding of secondary market research may include: Uses data that already exists
2. Collected by someone else
3. Can be from another organisation
4. AO2 Application to market research. Limited application: applies knowledge of secondary market research including: Cheaper than primary research / outdated / not tailored to business OR Example or some other way of showing good understanding of secondary market research.
5. Developed application: applies knowledge of secondary market research including Cheaper than primary research / outdated / not tailored to business AND Example or some other way of showing good understanding of secondary market research.
6. Application can be made to DN or any other scenario/context/business/product.
7. [3] Information that already exists for other purposes such as in a newspaper or magazine. It saves on research costs.
8. [3] Second-hand research such as magazines, online reports etc. They are not tailored to a specific business but can establish market trends.
9. [2] Market research conducted by others can be out of date and incorrect.
10. [1] Using research someone else has published. It is second-hand research.