A-LevelBusiness StudiesHuman resource management9609/21 · Oct/Nov 2023 · Q10 Marks
Analyse two elements of the marketing mix that PS should consider when launching the new packaging.
- (c)Analyse two elements of the marketing mix that PS should consider when launching the new packaging.[8]
Mark scheme
Marking points from the official mark scheme (Oct/Nov 2023). The mark or mark type is shown in brackets.
- A01 Knowledge and understanding: Knowledge of elements of the marketing mix (max 2), may include: Product; Price; Promotion; Place (distribution channels)
- AO2 Application: Max one application for the first element and a second application for the second element. Product environmentally friendly; Higher cost of production; Used for packaging food; Premium product
- AO3 Analysis: Limited analysis: candidate shows one link in the chain of analysis. Developed analysis: candidate shows two or more links in the chain. Product is environmentally friendly – could use in marketing and may allow a premium price; Costlier to produce – likely to be higher priced than competitors; Quality is an issue particularly as product is used with food; May have an impact on sales of existing products and therefore their Marketing
- Accept all valid responses.
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