Cambridge & Pearson Edexcel Past Paper Questions

Evaluate the importance to FF of following the product development process before adding metal glasses frames to its product range.

Evaluate the strategic choice techniques FF's directors could use when making the decision whether to enter the Asia Pacific retail glasses market.

Evaluate the importance of change management techniques to the successful introduction of team working at FF.

Analyse the benefits of changing to a decentralised organisational structure as AC continues to expand.

Refer to Table 1. Calculate for 2021 the:

Recommend a possible marketing strategy for AC to enter the consumer fitness equipment market. Justify your recommendation.

Refer to Table 3 and lines 54–56. Calculate for 2020 the:

Evaluate the likely impact on AC's future profitability of the forecast economic changes in Appendix 1.

Evaluate whether the use of the techniques in Appendix 2 will eliminate risk for AC when choosing a growth strategy.

Evaluate the importance of developing a change culture to the successful implementation of option 2.

Analyse one opportunity and one threat to WSC of the appreciation of its currency ($) against other major currencies (lines 19-22).

(a) Refer to Table 3. Calculate the 2020:

Evaluate whether the introduction of lean production techniques will be sufficient to improve efficiency at WSC.

(a) Refer to Table 2. Calculate, for the ready meals project, the forecast:

Evaluate a suitable coordinated marketing strategy for the ready meals project.

Evaluate whether the information in Appendix 1 is sufficient for the directors of WSC to make the strategic choice between Option A and Option B.

Evaluate the importance to WSC of effective corporate planning if Option A is chosen.

Define the term 'motivation'.

Define the term 'ethics'.

Explain why the published accounts of a business might give a misleading description of its performance.

Analyse the benefits to a business of market segmentation.

'Good leaders will be more important than effective managers if the business performance of an international hotel chain is to improve.' Discuss t...

Analyse the benefits to a business of a labour intensive production process.

Drone Development (DD) DD produces a range of drones, which are unmanned aircraft flown by remote control. These drones are used to help farmers id...

Move Well (MW) MW is a business that organises the transportation of people's possessions when they move from one house or apartment to another. On...

Friendly Fit (FF) FF is a public limited company that owns a popular social media and fitness app. The app was launched five years ago and now has ...

Cartoon Costumes (CC) Ava is an entrepreneur. After leaving school she set up CC as a private limited company and she owns 100% of the shares. CC s...

Pop-up Movies (PM) PM is a private limited company that was set up five years ago. PM shows movies outdoors at night. The movies are projected onto...

Planting Pots (PP) Emily and Kabir are entrepreneurs. In 2012 they set up PP in country K. As the business grew, they converted it from a partnersh...

Analyse two possible disadvantages to AP of a merger with SC.

(a) Refer to the network diagram in Fig. 1 (copied below) and to Table 1 in the Insert. [Figure 1]

Evaluate the likely impact on AP of the introduction of the new employment legislation (lines 58–62).

(a) Refer to lines 39–44. Calculate, for the new government contract:

Recommend which international market AP should expand into, country P or country T. Justify your recommendation.

Evaluate whether decision tree analysis or force field analysis will be more useful to AP's directors when making a strategic choice.

Evaluate the importance to AP of effective strategic management in an increasingly competitive world.

Analyse two benefits to APF of vertical integration.

Refer to Table 2 and lines 52–57. Calculate the forecast total contribution from the proposed order for fresh juice.

Evaluate the importance to APF's operational effectiveness of workforce planning.

Refer to Table 3. Calculate the accounting rate of return (ARR) for the investment in enterprise resource planning (ERP).

Evaluate the importance, to APF's future success, of marketing planning.

Evaluate the strategic choice techniques used in Appendix 1 when APF's directors make the choice between option 1 and option 2.

APF operates in a dynamic business environment. Evaluate the importance to APF's future profitability of contingency planning.

Analyse two opportunities to MAA of the depreciation of country G's currency against most major currencies (lines 11–14).

(a) Refer to lines 35–37. Calculate the:

Evaluate the importance of social objectives as Muka prepares a 5-year marketing plan for MAA.

(a) Refer to Table 1. Calculate, for the purchase of the safari vehicles, the:

Evaluate the importance to Muka of workforce planning as she tries to reduce MAA's total labour costs.

Evaluate the usefulness of the information in Appendix 1 for the strategic management of MAA.

Assume MAA's directors choose option 2. Evaluate the importance of corporate planning to the successful implementation of this strategy.