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A-LevelBusiness StudiesMarketingOct/Nov 2022Paper 2 Q230 Marks

Planting Pots (PP) Emily and Kabir are entrepreneurs. In 2012 they set up PP in country K. As the business grew, they converted it from a partnership into a public limited company. Kabir and Emily own 50% of the shares between them. PP manufactures decorated pots for plants in its factory in country K. The pots can be used indoors and outdoors. The market for decorated pots is growing in country K and the business environment is dynamic. Some market data is shown in Table 2.1. Table 2.1: Market data for decorated pots: For 2020 (units sold): Total market sales in country K = 3.2 m, PP market sales = 0.8 m. For 2021 (units sold): Total market sales in country K = 4.1 m, PP market sales = 0.82 m. PP has 90 employees. Table 2.2 shows some data about PP's employees. Table 2.2: PP's employee data: Creative designers: Payment method = Salary, Main task = Create new designs for pots. Machine workers: Payment method = Piece rate, Main task = Batch production of pots. Supervisors: Payment method = Time-based, Main task = Supervise creative designers and machine workers. Managers: Payment method = Profit sharing, Main task = Make decisions in functional areas. The directors of PP have decided to build an additional factory. The capital cost will be $1.5m. The additional factory will allow PP to develop its product portfolio. The construction of the factory can start as soon as the directors have decided on a source of finance.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This A-Level Business Studies Question

Topic

This structured question tests Marketing in A-Level Business Studies (syllabus code 9609). It is worth 30 marks.

Source

This question appeared in the Cambridge A-Level Business Studies Oct/Nov 2022 examination, Paper 2 Variant 3.

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