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A-LevelBusiness StudiesStrategic management9609/31 · Oct/Nov 2021 · Q720 Marks

Evaluate the importance of change management techniques to the successful introduction of team working at FF.

  1. (a)Evaluate the importance of change management techniques to the successful introduction of team working at FF.[20]

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

  1. [Knowledge] Explanation of organisation culture: The values at work in an organisation or 'the way things are done around here'.
  2. [Knowledge] Explanation of role of change culture: The readiness to react to the dynamic business environment by flexibility and the ability to change products and processes.
  3. [Knowledge] Explanation of change management techniques, such as how employees might be kept informed and persuaded not to resist change.
  4. [Knowledge] Place of strategic implementation in strategic management/planning.
  5. [Knowledge] Reference to organisation structural relationships between line managers and subordinates.
  6. [Knowledge] Team working and cell production.
  7. [Application] Description of current glasses frame production process and proposed changes.
  8. [Application] Increasing employee dissatisfaction and absence rates, caused by poor communication with line managers and how team working could improve this.
  9. [Application] Specific possible improvements to lead-time, productivity, inventory and quality levels, such as importance of improving 7% reject rate.
  10. [Application] How team working may operate in this glasses production process, for example, making a team responsible for one design.
  11. [Analysis] Explanation of culture type in FF (probably task) and how this impacts operations.
  12. [Analysis] Explanation of new culture type – entrepreneurial? And how this might fit in with team working.
  13. [Analysis] Need for positive change culture and management as big change planned and it will be important to get employees 'on board'.
  14. [Analysis] Suggested appropriate techniques for change management, for example, working on two-way communication, use of project champions.
  15. [Analysis] Mismanaging the change could be detrimental to the positives in FF.
  16. [Analysis] Chang is a key figure in managing change.
  17. [Analysis] Demotivated employees might make the change relatively difficult.
  18. [Evaluation] Recommendation on managing the change supported by reasoning.
  19. [Evaluation] Evaluation of likely success of techniques.
  20. [Evaluation] Demotivated employees might make use of techniques more important.
  21. [Evaluation] Use of techniques should reinforce employee motivation, but will depend on type and attitude of employees.
  22. [Evaluation] Ranking usefulness of techniques in FF's situation.
  23. [Evaluation] Techniques are last phase of strategic management and this process must be carried out well for techniques to be effective.
  24. [Evaluation] Need for contingency planning as part of process to manage unforeseen events, such as complete failure of power supply for a long period of time, given current unreliability.

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About this question

Topic
Strategic management, A-Level Business Studies (syllabus 9609). Structured question, 20 marks.
Source
A-Level Business Studies, Oct/Nov 2021 Paper 3 Variant 1, question 7.

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