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A-LevelBusiness StudiesMarketingMay/June 2021Paper 2 Q230 Marks

Lakeland Oysters (LO) is a private limited company in country G that was started by the Dar family in 2010. LO farms oysters in a lake that is owned by the business. Oysters are a type of shellfish. The business employs six people from the local town. LO has two markets for its oysters (see Table 2.1). [Table 2.1] LO believes that corporate social responsibility and its triple bottom line are important. There has been a recent news article on the internet about oyster farming (see Fig. 2.1). [Figure 2.1] The directors of LO would like to expand the business by purchasing a second location. The business has two options (see Table 2.2). [Table 2.2]

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Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

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Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This A-Level Business Studies Question

Topic

This structured question tests Marketing in A-Level Business Studies (syllabus code 9609). It is worth 30 marks.

Source

This question appeared in the Cambridge A-Level Business Studies May/June 2021 examination, Paper 2 Variant 2.

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