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A-LevelBusiness StudiesMarketingMay/June 2021Paper 2 Q230 Marks

Lakeland Oysters (LO) is a private limited company in country G that was started by the Dar family in 2010. LO farms oysters in a lake that is owned by the business. Oysters are a type of shellfish. The business employs six people from the local town. LO has two markets for its oysters (see Table 2.1). [Table 2.1] LO believes that corporate social responsibility and its triple bottom line are important. There has been a recent news article on the internet about oyster farming (see Fig. 2.1). [Figure 2.1] The directors of LO would like to expand the business by purchasing a second location. The business has two options (see Table 2.2). [Table 2.2]

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About This A-Level Business Studies Question

This structured question appeared in the Cambridge A-Level Business Studies (9609) May/June 2021 examination, Paper 2 Variant 2. It tests the topic of Marketing and is worth 30 marks.

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