Define the term 'demand'.

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2019). The mark or mark type is shown in brackets.

1. [1] The amount of a product that consumers are prepared to buy / willingness / ability of consumers to buy / purchase a good
2. [1] How much willing to pay for it / at a given price
3. [1] With all other factors remaining constant
4. [1] The want or need of consumers for goods and services that businesses need to satisfy / fulfil
5. [1] Effective demand is the ability to pay for the products demanded
6. The price of the cameras increases/decreases so demand falls/rises
7. A competitor's prices fall/rise so demand for one firm decreases/increases
8. Time of the year/seasons prompts buying a camera to take holiday photos
9. Technology advances causing people to upgrade
10. Marketing campaigns by manufacturers or retailers
11. Use of mobile phone rather than digital camera reduces demand