'Health promotion strategies developed in one country, such as those in the five-city project (Farquhar et al., 1985), can never generalise to other countries.' To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

Mark scheme

Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.

1. use generic levels of response in table C.
2. Syllabus: health promo in schools, worksites & communities: communities (five city project, Farquhar et al., 1985)
3. The USA has obesity and poor heart health, unlike many other countries in the world.
4. The USA has, perhaps, a greater number of people exposed to appropriate media, such as television.
5. The USA has many cities of approx. equal size so comparisons between cities can be made. Other countries may not have comparable cities/villages.
6. All countries need their inhabitants to improve their health in order to live longer
7. The techniques of health promotion, in general, are the same everywhere (fear arousal and providing information)
8. The measures taken in the five city project are physiological and so are reliable and the same measures can be taken anywhere on anyone.