One cognitive limitation/error in group decision-making is a 'sin of commission'.
- (a)Design a study using observation to investigate whether a group of managers makes a 'sin of commission' when making a group decision about buying new computers.[10]
- (b)Explain the psychological and methodological evidence on which your study is based.[8]
Mark scheme
Marking points from the official mark scheme (Feb/Mar 2019). The mark or mark type is shown in brackets.
- [10] Design a study showing evidence of design features appropriate to the named method (observation).
- [10] Specific features: Observations: type, setting, response categories, sampling frame, number of observers.
- [10] General features of research methodology: sampling technique and sample, type of data, ethics, reliability, validity, data analysis.
- [8] Explanation should be both psychological and methodological, justifying decisions made in part (a).
- [8] Psychological evidence: Syllabus: cognitive limitations and errors (Forsyth, 2006).
- [8] Psychological evidence: From study: Sins of commission include the misuse, abuse and/or inappropriate use of information. Belief perseverance A group utilises information in their decision-making that has already been deemed inaccurate. Sunk cost bias A group remains committed to a given plan primarily due to the investment already made in that plan, regardless of how inefficient and/or ineffective it may have become. Extra-evidentiary bias A group choosing to use some information despite having been told it should be ignored. Hindsight bias Group members falsely over-estimate the accuracy of and/or the relevance of their past knowledge of a given outcome.
- [8] Methodological evidence: Explanation of method using general and specific features as above (from 8(a)).
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