'Wrapping a gift is irrelevant; it is what is inside that is important.' To what extent do you agree with this statement? Use examples of research you have studied to support your answer.

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2019). The mark or mark type is shown in brackets.

1. [1] For: Wrapping a gift creates expectation of what is inside.
2. [1] For: Wrapping a gift shows attention to detail; that the person giving the gift cares.
3. [1] For: Quote 'Wrapping a gift meets individual and social expectations of what a gift should look like'.
4. [1] For: Wrapping a gift can create a positive impression in a recipient being met for the first time.
5. [1] Against: Wrapping a gift might create an expectation of what is inside and if that expectation isn't met the recipient may be disappointed.
6. [1] Against: It is the thought that counts. A gift, however wrapped, is better than no gift at all.
7. [1] Against: A plain gift wrapping may create initial disappointment, leading to higher than average pleasure when the actual gift is revealed.
8. [1] Against: Quote 'A naked gift can be acceptable in some circumstances and not acceptable in other circumstances, depending on the context of the exchange. For example, a naked gift can indicate the low worth of relationship (between the giver and the receiver) or that the giver has an unwillingness to personally invest in the gift.'