O-LevelCommerceAdvertising7100/11 · Oct/Nov 2013 · Q191 Mark

A motor manufacturer intends to advertise a new electric car using status and wealth as a method of appeal. Which advertising slogan does not use social status and wealth as a method of appeal?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

ABe one of the first to own this exciting new product

BBuy this car and help to save the world

CThe fastest car to drive around

DThis car will make the neighbours jealous

✓ Correct answer

B: Buy this car and help to save the world

Oracle Prep sorts past-paper questions by topic, so you can drill Advertising and see which topics are most likely to come up next.

Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2013 Paper 1 Variant 1, question 19.

Questions and mark schemes are from past examination papers and remain the copyright of the exam board. How Oracle Prep builds its content