O-LevelCommerceAdvertisingOct/Nov 2013Paper 1 Q191 Mark

A motor manufacturer intends to advertise a new electric car using status and wealth as a method of appeal. Which advertising slogan does not use social status and wealth as a method of appeal?

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

ABe one of the first to own this exciting new product

BBuy this car and help to save the world

CThe fastest car to drive around

DThis car will make the neighbours jealous

✓ Correct Answer

The correct answer is B: Buy this car and help to save the world

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2013 examination, Paper 1 Variant 1.

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