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O-LevelCommerceAdvertising7100/11 · May/June 2011 · Q201 Mark

Which factor would most influence the choice of an advertising medium?

Abrand name
Bmethod of distribution
Csize of packaging
Dtarget customers

✓ Correct answer

D: target customers

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, May/June 2011 Paper 1 Variant 1, question 20.

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