O-LevelCommerceAdvertising7100/12 · May/June 2012 · Q221 Mark

An advertising agency has been commissioned to produce an advertisement for a new skin cream. Which method of appeal should be used in the advertisement?

Aambition

Bbright colours

Cgood health

Dhumour

✓ Correct answer

C: good health

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2012 Paper 1 Variant 2, question 22.

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