O-LevelCommerceAdvertising7100/12 · May/June 2013 · Q211 Mark

What is the main benefit to a retailer of a successful advertising campaign?

Aimproving the quality of goods

Bknowing what goods are required

Cselling more goods than before

Dsetting the price of goods

✓ Correct answer

C: selling more goods than before

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2013 Paper 1 Variant 2, question 21.

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