O-LevelCommerceAdvertising7100/11 · Oct/Nov 2013 · Q181 Mark

Before starting an advertising campaign, a company decides which group of consumers is likely to use its goods or services. Which term is used for the chosen group of consumers?

Aadvertising coverage

Bmarket share

Cpoint of sale

Dtarget audience

✓ Correct answer

D: target audience

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2013 Paper 1 Variant 1, question 18.

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