O-LevelCommerceAdvertisingOct/Nov 2013Paper 1 Q181 Mark

Before starting an advertising campaign, a company decides which group of consumers is likely to use its goods or services. Which term is used for the chosen group of consumers?

Q: What is the correct answer to this O-Level Commerce question?

The correct answer is D: target audience.

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Aadvertising coverage

Bmarket share

Cpoint of sale

Dtarget audience

✓ Correct Answer

The correct answer is D: target audience

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2013 examination, Paper 1 Variant 1.

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