O-LevelCommerceAdvertisingOct/Nov 2013Paper 1 Q181 Mark
Before starting an advertising campaign, a company decides which group of consumers is likely to use its goods or services. Which term is used for the chosen group of consumers?
Aadvertising coverage
Bmarket share
Cpoint of sale
Dtarget audience
✓ Correct Answer
The correct answer is D. This question tests the candidate's understanding of advertising within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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