O-LevelCommerceAdvertising7100/11 · May/June 2010 · Q221 Mark

The Advertising Manager for Salamar Products Ltd is considering how to advertise a new perfume for men. The members of staff have written down some suggestions. Which suggestion is a method of appeal?

Aemploying door-to-door sales people

Boffering discounts in sports shops

Cplacing posters on public transport

Dusing pictures of famous sportsmen

✓ Correct answer

D: using pictures of famous sportsmen

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2010 Paper 1 Variant 1, question 22.

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