O-LevelCommerceAdvertisingMay/June 2010Paper 1 Q221 Mark
The Advertising Manager for Salamar Products Ltd is considering how to advertise a new perfume for men. The members of staff have written down some suggestions. Which suggestion is a method of appeal?
Aemploying door-to-door sales people
Boffering discounts in sports shops
Cplacing posters on public transport
Dusing pictures of famous sportsmen
✓ Correct Answer
The correct answer is D. This question tests the candidate's understanding of advertising within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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