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O-LevelCommerceAdvertising7100/12 · Oct/Nov 2012 · Q201 Mark

This advertisement is for sports shoes. Want to be the FASTEST athlete in the world? [Image of sports shoe] Which method of appeal would be best for this advertisement?

This question uses a diagram from the original paper, which isn't shown here. Open the full paper from the past papers archive to see it.

Aambition
Bfriendship
Chero worship
Dsocial acceptance

✓ Correct answer

A: ambition

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2012 Paper 1 Variant 2, question 20.

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