O-LevelCommerceAdvertising7100/11 · Oct/Nov 2011 · Q51 Mark

Why do companies use logos on the packaging of their products?

Ato ensure that the product cannot be resold by thieves

Bto identify and scan the product for the purposes of stock control

Cto make the product easily recognised and remembered by the consumer

Dto show that the product meets all legal health and safety requirements

✓ Correct answer

C: to make the product easily recognised and remembered by the consumer

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2011 Paper 1 Variant 1, question 5.

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