O-LevelCommerceAdvertisingOct/Nov 2019Paper 1 Q171 Mark

What is not a reason for a manufacturer launching an advertising campaign?

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Aadding to the price of goods and so decreasing profits

Bhelping to create brand loyalty among customers

Cintroducing new products into the retail sector

Dreminding customers of established products on the market

✓ Correct Answer

The correct answer is A: adding to the price of goods and so decreasing profits

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce Oct/Nov 2019 examination, Paper 1 Variant 2.

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