O-LevelCommerceAdvertising7100/12 · Oct/Nov 2014 · Q221 Mark

What is an advantage of digital billboards to advertisers?

AThey are cheap to set up.

BThey attract the attention of passers-by.

CThey do not intrude on people's lives.

DThey use reliable software.

✓ Correct answer

B: They attract the attention of passers-by.

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2014 Paper 1 Variant 2, question 22.

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