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O-LevelCommerceAdvertisingOct/Nov 2014Paper 1 Q221 Mark

What is an advantage of digital billboards to advertisers?

AThey are cheap to set up.
BThey attract the attention of passers-by.
CThey do not intrude on people's lives.
DThey use reliable software.

✓ Correct Answer

The correct answer is B. This question tests the candidate's understanding of advertising within the Commercesyllabus. The examiner's mark scheme requires...

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

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About This O-Level Commerce Question

This multiple-choice question appeared in the Cambridge O-Level Commerce (7100) Oct/Nov 2014 examination, Paper 1 Variant 2. It tests the topic of Advertising and is worth 1 mark.

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