Luxury Carpets (LC) LC is a large public limited company operating in country B. LC produces and sells a range of luxury carpets and other floor coverings. The carpets are sold to households through the many shops that LC has in country B. LC also sells directly to business markets including hotels, offices and restaurants. Aziz, the Marketing Director, uses market segmentation. Table 2: Percentage of LC's revenue by market segment for the year ended 31 December 2017 Market segment Percentage of revenue Households 20% Hotels 40% Offices 20% Restaurants 20% The Finance Director, Sam, has produced the following information: • Total revenue from LC's income statement (for year ended 31 December 2017) was $50000000. • Over the last four years, revenue has increased by 25% in total. • There has been no change over the last four years in the percentage of revenue earned from each market segment. The production process to manufacture carpets in LC's factory is capital intensive and uses a flow production method. The Production Director, Sally, has recently installed a new machine, which cost $300000, to improve productivity. LC employs 500 production workers. Many of the workers are unhappy about their working conditions and their pay. Workers feel that the directors care more about productivity than they do about them. They complain that communication between management and workers is poor.