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A-LevelBusiness StudiesOperations management9609/32 · Feb/Mar 2020 · Q217 Marks

Refer to lines 29–31. Calculate the forecast capacity utilisation for 2020 in FE's factory.

  1. (a)Refer to lines 29–31. Calculate the forecast capacity utilisation for 2020 in FE's factory.[2]
  2. (b)Refer to Table 1. Calculate the difference in unit cost of towers produced by expanding the factory or outsourcing.[3]
  3. (c)Refer to your results from 2(a) and 2(b) and other information. Recommend to FE's directors whether to outsource production of the towers.[12]

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2020). The mark or mark type is shown in brackets.

  1. [1] CU = (Current output / Capacity) x100
  2. [1] Or Forecast output / capacity x100
  3. [2] CU = 425 / 450 x100 = 94.4%
  4. [1] 94.4
  5. [1] Unit cost if factory extension 0.02 + 0.33 = ($)0.35 (m)
  6. [1] Unit cost if outsourcing 0.37 + 0.01 = ($)0.38 (m)
  7. [1] Difference = $0.03 m or $30 000
  8. [2] 0.03 or 30 000
  9. [2] Possible answers with working (Deduct further mark if no $ or m) $0.02 m
  10. [2] $0.05 m
  11. [1] $0.04 m
  12. [K] Definition of outsourcing: when a business contracts out activity to a third party
  13. [K] Key factors in decision: reliability of outsourcing company, impact on quality, relative cost, time period
  14. [APP] Capacity utilisation is already 94.4% so hard to increase production further
  15. [APP] Cost of outsourcing is $38 000 per unit.
  16. [APP] Outsourcing is more expensive per unit by $30 000
  17. [APP] Need for borrowing $150m for factory expansion
  18. [APP] Expansion increases capacity by 75 more wind turbines relative to outsourcing (675 compared to 600)
  19. [APP] FE's focus on quality and 100% in-house production
  20. [APP] Use of difference in timescale - 12 months v 4 months to increase production
  21. [AN] Any reduction in quality from outsourcing could damage FE's reputation and result in lower sales or impact ability to charge higher prices
  22. [AN] Extension of the factory may cause a reduction in production in 2020 and impact sales to existing customers.
  23. [AN] Factory extension will take 12 months therefore may result in being unable to meet 7% increase in demand so loss of sales will result
  24. [AN] Outsourcing is more flexible so if demand doesn't continue to increase FE can vary contract according to level of demand maintaining a competitive cost per unit
  25. [AN] Factory extension will increase gearing, increasing costs due to forecast rise in interest rates
  26. [AN] Outsourcing is more expensive which will increase price or reduce profit margins
  27. [EVAL] A supported recommendation should follow consideration of pros and cons of outsourcing
  28. [EVAL] Is FE certain that the costings are accurate?
  29. [EVAL] Long run v short run consideration. Initially after building extension FE will be operating below capacity thus additional fixed costs will be spread over a lower number of towers. This will increase the cost of in house production above that of outsourcing and thus reduce profit.
  30. [EVAL] How long will it take to increase sales to use the capacity of the extended factory?
  31. [EVAL] Will the extension disrupt production of wind turbines to meet existing customer orders?
  32. [EVAL] Factory extension increases fixed costs significantly due to borrowing and if demand doesn't increase there will be spare capacity resulting in an increase in unit cost
  33. [EVAL] How long will it take to negotiate contract with CT?

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About this question

Topic
Operations management, A-Level Business Studies (syllabus 9609). Structured question, 17 marks.
Source
A-Level Business Studies, Feb/Mar 2020 Paper 3 Variant 2, question 2.

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