Define the term product life cycle.

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2023). The mark or mark type is shown in brackets.

1. [2] Knowledge of the term that demonstrates a clear understanding of the term.
2. [1] Knowledge of the term that demonstrates a partial understanding of the term.
3. [2] Stages a product goes through from initial design to removal from the market (clear definition)
4. [1] The life of a product/the stages set out (partial definition).
5. [1] Knowledge of one relevant point is used to answer the question.
6. [1] One way to extend the life of the product e.g. reduce price, more advertising.
7. [2] Developed application of one relevant point to a business context.
8. [2] Developed application of one way to extend – reduce product price to attract customers and gain more sales
9. [1] Limited application of one relevant point to a business context.
10. [1] Limited application of one way – more advertising to attract customers