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A-LevelBusiness StudiesBusiness and its environment9609/12 · May/June 2019 · Q15 Marks

Answer all questions

  1. (a)Define the term 'supply'.[2]
  2. (b)Briefly explain two non-price factors which could increase the demand for a product or service.[3]

Mark scheme

Marking points from the official mark scheme (May/June 2019). The mark or mark type is shown in brackets.

  1. [1] The quantity of a product / service that businesses are prepared to supply / produce.
  2. [1] Raw materials sold to a business / coming out of a business / offer / deliver to the market.
  3. [1] Quantity available to purchase.
  4. [1] To supply at a given price / has a positive relationship with price.
  5. [1] To supply at a given time / place.
  6. [1] Increase in consumer income.
  7. [1] There is limited supply.
  8. [1] Consumer confidence in the product / brand image.
  9. [1] Changes in population size and structure.
  10. [1] Changes in consumers' fashion and tastes.
  11. [1] Degree and type of product marketing / advertising.
  12. [1] Availability of substitute products.
  13. [1] Seasonal variations.
  14. [1] Convenience / accessibility of the place.

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About this question

Topic
Business and its environment, A-Level Business Studies (syllabus 9609). Structured question, 5 marks.
Source
A-Level Business Studies, May/June 2019 Paper 1 Variant 2, question 1.

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