One stage in the consumer decision model when buying a product is 'recognition of need'. Identify two other stages from this model.

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2021). The mark or mark type is shown in brackets.

1. [2] One stage in the consumer decision model when buying a product is 'recognition of need'. Identify two other stages from this model.
2. Award 1 mark for each correctly identified stage up to a maximum of 2 marks.
3. [4] Describe two ways to close a sale.
4. Award 1–2 marks for a basic answer with some understanding of the topic area. Award 3–4 marks for a detailed answer with clear understanding of the topic area.
5. [6] For one of the ways you described in (b): Explain one advantage and one disadvantage of this way to close a sale.
6. Mark according to the levels of response criteria below: Level 3 (5–6 marks) • Candidates will show a clear understanding of the question and will explain one advantage and one disadvantage. • Candidates will provide a good explanation with clear detail. Level 2 (3-4 marks) • Candidates will show an understanding of the question and will explain one appropriate advantage in detail or one appropriate disadvantage in detail. OR one advantage and one disadvantage in less detail. Level 1 (1–2 marks) • Candidates will show a basic understanding of the question and will attempt an explanation of either an advantage or a disadvantage. They could include both but just as an attempt. • Candidates will provide a limited explanation. Level 0 (0 marks) No response worthy of credit.