Mikko is conducting an experiment to find out whether people are more easily persuaded by advertisements that are in colour or in black and white. He has put advertisements up in one town library that are all in colour and the same advertisements in black and white in a library in another town.

Q: What topic does this question test?

This question tests Research Methods in A-Level Psychology (syllabus code 9990). It is worth 7 marks.

Q: Which exam paper is this question from?

This question appeared in the Cambridge A-Level Psychology Oct/Nov 2018 examination, Paper 2 Variant 3 (9990_w18_qp_23.pdf).

Question

Mikko is conducting an experiment to find out whether people are more easily persuaded by advertisements that are in colour or in black and white. He has put advertisements up in one town library that are all in colour and the same advertisements in black and white in a library in another town.

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Mikko is conducting an experiment to find out whether people are more easily persuaded by advertisements that are in colour or in black and white. He has put advertisements up in one town library that are all in colour and the same advertisements in black and white in a library in another town.

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