Joe the Camel most easily recognised by children
According to Paul Fischer, young children see, understand and remember advertising. Given the health consequences of smoking, the exposure of children to tobacco advertising (such as Joe the Camel) may be a health risk.

Q: What topic does this question test?

This question tests Consumer Psychology in A-Level Psychology (syllabus code 9990). It is worth 15 marks.

Q: Which exam paper is this question from?

This question appeared in the Cambridge A-Level Psychology Feb/Mar 2018 examination, Paper 4 Variant 2 (9990_m18_qp_42.pdf).

Question

Joe the Camel most easily recognised by children
According to Paul Fischer, young children see, understand and remember advertising. Given the health consequences of smoking, the exposure of children to tobacco advertising (such as Joe the Camel) may be a health risk.

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Joe the Camel most easily recognised by children According to Paul Fischer, young children see, understand and remember advertising. Given the health consequences of smoking, the exposure of children to tobacco advertising (such as Joe the Camel) may be a health risk.

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