A-LevelPsychologyConsumer BehaviourMay/June 2021Paper 4 Q215 Marks
Newspaper headline: Your brain goes shopping. You go shopping and you see a product. By the time you decided to buy it, some brain regions already knew what you were buying and how much it cost. These brain regions are the neural predictors of purchases, studied by Knutson et al. (2007).
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