Describe differences between subjectivity and objectivity, using any examples.

Mark scheme

Marking points from the official mark scheme (May/June 2018). The mark or mark type is shown in brackets.

1. [1] Subjective: personal perspective
2. [1] Objective: independent / non-personal viewpoint
3. [1] Qualitative/descriptive data tends to be more subjective/less objective
4. [1] e.g. answers to ‘Describe ...'/open questions are interpreted by researchers i.e. are subjective
5. [1] Objectivity (often) leads to greater reliability / subjectivity (often) leads to lower reliability
6. [1] e.g. Milgram's voltage measure was objective and would be the same for every participant, i.e. reliable
7. [1] Quantitative/numerical data tends to be more objective / less subjective
8. [1] e.g. Baron-Cohen could only interpret choices on the eyes test in one way, so it was objective