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O-LevelBusiness StudiesExternal influences on business activity7115/11 · May/June 2017 · Q420 Marks

GKK makes plastic bottles for a range of products from food to chemicals. GKK buys its raw materials from a low-cost country. GKK's organisational structure is wide with a short chain of command which allows for delegation. The Government plans to introduce new legal controls to protect the environment. The Operations manager said: 'The Government might achieve one of its objectives but how does it affect GKK? This is a competitive market so prices are important.' He wants to improve efficiency and plans to use lean production.

  1. (a)What is meant by 'chain of command'?[2]
  2. (b)Identify two Government economic objectives. Objective 1: Objective 2:[2]
  3. (c)Identify and explain two benefits to GKK of increasing efficiency. Benefit 1: Explanation: Benefit 2: Explanation:[4]
  4. (d)Identify and explain two ways in which new legal controls to protect the environment might affect GKK. Way 1: Explanation: Way 2: Explanation:[6]
  5. (e)Explain one lean production technique. Recommend whether GKK should introduce this technique. Justify your answer.[6]

Mark scheme

Marking points from the official mark scheme (May/June 2017). The mark or mark type is shown in brackets.

  1. [2] Clear understanding: structure within an organisation through which orders are passed from senior management to the lower levels
  2. [1] Some understanding: 'shows who gives orders'
  3. [1] Lower unemployment
  4. [1] Economic growth OR increase GDP OR improve standards of living
  5. [1] Low inflation
  6. [1] Improve balance of payments
  7. [1] Increase output OR quicker production [k] of plastic bottles [app]
  8. [1] Lower average costs [k] so can keep prices low [app]
  9. [1] Fewer workers needed [k]
  10. [1] Better able to compete [k] in this competitive market [app]
  11. [1] Less waste [k] need for less raw materials [app]
  12. [1] Fewer errors [k]
  13. [1] Change OR stop using certain materials [k] moving away from plastic [app] changing production [an]
  14. [1] Increase cost [k] because they may have to pay more fines [an]
  15. [1] May need to change supplier [k] so stop using the low cost country [app] increasing variable costs [an]
  16. [1] Reduced demand [k] as customers look for alternative ways to package food [app] so lose revenue [an]
  17. [1] May have to change location [k] as not allowed to operate in certain places [an]
  18. [1] Just in Time inventory control [k] which would help reduce storage costs [an]
  19. [1] Kaizen /continuous improvement [k] by using delegation [app]
  20. [1] Cell production [k]

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About this question

Topic
External influences on business activity, O-Level Business Studies (syllabus 7115). Structured question, 20 marks.
Source
O-Level Business Studies, May/June 2017 Paper 1 Variant 1, question 4.

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