Kolo owns a successful hairdressing salon in the city centre. He has 4 part-time employees. The business has made a profit in each of the last 3 years. Kolo wants to expand by opening another hairdressing salon to take advantage of the economic boom. He plans to recruit a manager for the second salon using external recruitment. Kolo has identified 2 possible candidates for the position. Information about them is shown in Table 1.1. Table 1.1 Extract from Kolo's information on the two candidates | | Candidate 1 | Candidate 2 | |:---|:---|:---| | Experience: | 5 years experience | 20 years experience | | Qualifications: | Advanced hairdressing certificate | Basic hairdressing certificate | | Other information: | Never managed a salon | Uses autocratic leadership style |

Mark scheme

Marking points from the official mark scheme (Oct/Nov 2020). The mark or mark type is shown in brackets.

1. [1] Rapid/fast increase in GDP/highest GDP
2. [1] Increase in prices/high prices/inflation
3. [1] High levels of demand
4. [1] (Very) low unemployment/shortage of skilled workers
5. [1] Increase in wages/high income/standard of living at highest
6. [1] Increase in/high business profits/profit at its highest
7. [1] Increase in/rising business costs
8. [1] Significant/high levels of business investment
9. [1] High capacity utilisation/increase in business output
10. [1] Increase in number of business start-ups
11. [1] Job analysis/identify a vacancy
12. [1] Job description
13. [1] Person/job specification
14. [1] Advertising (the vacancy)
15. [1] Application forms sent out/ received
16. [1] Shortlisting/screening
17. [1] Interview/ testing
18. [1] Selection/job offer
19. [1] Reduce Kolo's workload/ can delegate tasks/ share responsibility [k]
20. [1] as would need to manage two businesses [app]
21. [1] Can provide new ideas / experience / skills [k] about hairstyles [app]
22. [1] Can motivate / inspire others [k] such as the 4 employees [app]
23. [1] Help attract customers/number of potential customers/close to customers/level of income/target market [k]
24. [1] who want their haircut [app]
25. [1] increasing revenue/allowing it to break-even [an]
26. [1] Proximity to competition/may be loyal to another business [k]
27. [1] so may have to lower prices [an]
28. [1] Have good access/easy to find/space for parking [k]
29. [1] leading to more sales [an]
30. [1] Rent [k] as likely to be expensive in the city centre [app]
31. [1] will increase his fixed/total costs [an]
32. [1] Distance to other salon [k] as if far away, will increase transport cost [an]
33. [1] Help attract employees/close to employees [k] as it is economic boom [app]
34. [1] it might be difficult to find (suitably) skilled people [an]
35. [1] Provide safe/low crime environment/security [k] as otherwise customers may not wish to visit [an]
36. [1] Location has to match its brand image [k]
37. [1] Meet legal controls/government influence [k] otherwise could create a bad reputation [an]
38. [1] Experienced person may expect higher wages [k]
39. [1] increasing labour costs [an]
40. [1] Experienced person is likely to make fewer mistakes [k]
41. [1] so business may be able to provide better service/more efficient [an]
42. [1] increasing brand loyalty [an]
43. [1] Business know they have shown they have ability to do the job [k]
44. [1] lower cost/time of training [an]
45. [1] May not be willing to listen to ideas of owner/other employees [k]
46. [1] which could demotivate other employees [an]
47. [1] Personality/leadership style [k] as a manager must be able to lead/ work with subordinates [an]
48. [1] Qualifications/skills [k] show that the person has the technical ability to do the job [an]
49. [1] Requirements of the job [k] because if it's a new role, there might not be anyone with the necessary experience to do it anyway [an]
50. Justification might include: Experienced managers are likely to make fewer mistakes [k] reducing amount of waste [an]. Qualifications [k] are also necessary as it shows they have the relevant technical ability [an]. However, experience is likely to be the most important factor as it clearly shows the person has shown ability to do the job whereas qualifications only indicate they have the knowledge to do so and therefore may add value to the business more quickly. [eval] [eval]