ATC is a very large exporting company with many offices throughout the world. The top management know that effective communication is vital in such a large business. Recently the management held a meeting to consider the ways communication operates in the business. Discussion focused on the ideas of one-way communication and communication feedback.

1. (a)What is meant by communication feedback?[2]
2. (b)Identify two business situations in which one-way communication would be suitable.[2]
3. (c)Identify and explain two ways in which information technology has affected how a business communicates with its stakeholders.[4]
4. (d)ATC employs 10000 staff throughout the world. Identify and explain three benefits that ATC might gain from delegating decision-making to its staff around the world.[6]
5. (e)ATC has a policy of recruiting staff for the senior jobs from within the business. It is changing its policy so that external recruitment will be used to recruit senior staff in the future. Do you think that the change will benefit ATC? Justify your answer.[6]