O-LevelCommerceRetail tradeOct/Nov 2014Paper 1 Q101 Mark
MEL is a large supermarket chain which sells many of its own branded goods. Which channel of distribution enables MEL own branded goods to reach consumers?
Aproducer → consumer
Bproducer → regional distribution centre → retailer → consumer
Cproducer → sole agent → retailer → consumer
Dproducer → wholesaler → retailer → consumer
✓ Correct Answer
The correct answer is B. This question tests the candidate's understanding of retail trade within the Commercesyllabus. The examiner's mark scheme requires...
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
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