O-LevelCommerceRetail trade7100/11 · Oct/Nov 2014 · Q101 Mark

MEL is a large supermarket chain which sells many of its own branded goods. Which channel of distribution enables MEL own branded goods to reach consumers?

Aproducer → consumer

Bproducer → regional distribution centre → retailer → consumer

Cproducer → sole agent → retailer → consumer

Dproducer → wholesaler → retailer → consumer

✓ Correct answer

B: producer → regional distribution centre → retailer → consumer

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Topic: Retail trade, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, Oct/Nov 2014 Paper 1 Variant 1, question 10.

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