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O-LevelCommerceRetail tradeMay/June 2011Paper 1 Q211 Mark

Salamar Products Ltd has decided to use the Internet to sell its new aftershave for men. Which reason influenced the company to make this decision?

AConsumers can place orders 24 hours a day.
BEveryone has access to the Internet.
CThe company will be able to target local customers.
DThe website is simple and cheap to set up.

✓ Correct Answer

The correct answer is A: Consumers can place orders 24 hours a day.

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Retail trade in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce May/June 2011 examination, Paper 1 Variant 1.

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