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O-LevelCommerceAdvertising7100/11 · Oct/Nov 2013 · Q201 Mark

What is an advantage to an advertiser of using digital billboards?

AThey appeal to people in rural areas.
BThey are very cheap to set up and maintain.
CThey can be interactive with people walking by.
DThey will never break down.

✓ Correct answer

C: They can be interactive with people walking by.

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About this question

Topic
Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source
O-Level Commerce, Oct/Nov 2013 Paper 1 Variant 1, question 20.

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