O-LevelCommerceAdvertising7100/12 · May/June 2020 · Q191 Mark

Sienna, a designer of fashion accessories, wants to promote her products to a wide audience at low cost. Which method is most likely to meet these requirements?

Adisplaying the accessories at a local hotel

Bhiring a celebrity to wear the accessories

Cpaying for product placement on TV shows

Dusing social media to interact with customers

✓ Correct answer

D: using social media to interact with customers

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Topic: Advertising, O-Level Commerce (syllabus 7100). Multiple choice, 1 mark.
Source: O-Level Commerce, May/June 2020 Paper 1 Variant 2, question 19.

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