O-LevelCommerceAdvertisingMay/June 2020Paper 1 Q191 Mark

Sienna, a designer of fashion accessories, wants to promote her products to a wide audience at low cost. Which method is most likely to meet these requirements?

Q: What topic does this question test?

This question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Adisplaying the accessories at a local hotel

Bhiring a celebrity to wear the accessories

Cpaying for product placement on TV shows

Dusing social media to interact with customers

✓ Correct Answer

The correct answer is D: using social media to interact with customers

📋 Examiner Report & Trap Analysis

Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...

🎯 Mark Scheme Breakdown

Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.

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About This O-Level Commerce Question

Topic

This multiple-choice question tests Advertising in O-Level Commerce (syllabus code 7100). It is worth 1 mark.

Source

This question appeared in the Cambridge O-Level Commerce May/June 2020 examination, Paper 1 Variant 2.

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