Explain why a mission statement might be important for a multinational business.

Mark scheme

Marking points from the official mark scheme (Feb/Mar 2017). The mark or mark type is shown in brackets.

1. [4-5] Effective explanation of the importance of a mission statement in a multinational business. A mission statement is a statement of the core business, purpose and focus of an organisation – designed to resonate with internal and external stakeholders. A multinational business might use a mission statement to: communicate the philosophy and goals of the business to its many employees in different country locations – to direct and motivate these employees – to provide a reference point for national, corporate, departmental, section, and individual activities. Externally, the mission statement may well serve to support and communicate the claims, aspirations of the business – in terms of customer, supplier, community relationships and its treatment of employees in each of its different locations.
2. [2-3] Limited explanation of the importance of a mission statement in any business.
3. [1] Limited descriptive information about mission statements/definition/definition of a multinational business.