Analyse two benefits to OV of the methods it uses to communicate with employees.

Mark scheme

Marking points from the official mark scheme (May/June 2023). The mark or mark type is shown in brackets.

1. [1] Internal communication definition (communication between different people or groups within the organisation).
2. [1] Possible methods include meetings, reports, notice boards, memos, email.
3. [1] Definition of one-way and/or two-way communication.
4. [1] Communication with employees could also be through external methods such as press reports and social media.
5. [1] Benefits: Avoid misunderstanding of what is required.
6. [1] Benefits: To allow coordination of activities within a business.
7. [1] Benefits: To enable employees to have some input into business decision-making.
8. [1] Benefits: To give managers feedback from other employees.
9. [1] Benefits: To motivate employees or avoid demotivation.
10. [1] Benefits: To avoid the spread of rumours and fake information.
11. [1] Benefits: Cut costs.
12. [1] Benefits: Low labour turnover.
13. [1] Aluna meets with factory workers each week.
14. [1] Two-way communication encouraged in meetings – discussion of operational problems.
15. [1] Open-plan office giving team members access to directors.
16. [1] Intranet to provide company information and plans to employees.
17. [1] Monthly bulletin with contributions from employees.
18. [1] Inclusive culture that OV has developed.
19. [1] Greater commitment from workforce if their concerns are heard
20. [1] ...could result in lower labour turnover and higher productivity
21. [1] ...and therefore reduce costs and lead to an increase in profit.
22. [1] Employees more likely to provide ideas for improving operations
23. [1] ...resulting in more efficient production and lower costs.
24. [1] ...This can result in higher profit.
25. [1] Less chance of misunderstanding leading to industrial action and disruption to production
26. [1] ...and therefore dissatisfied customers leading to a reduction in sales.
27. [1] Development of a positive organisational culture
28. [1] ...resulting in greater efficiency in use of resources.
29. [1] Communication methods used will motivate employees (Herzberg, Mayo)
30. [1] ...and therefore increase productivity
31. [1] ...which will reduce unit costs and increase profit.