A-LevelBusiness StudiesBusiness Structure, Size and ObjectivesMay/June 2023Paper 2 Q230 Marks
MXB is a successful public limited company with many stakeholders. It has been trading for 15 years. It makes a range of bicycles and is currently the market leader for mountain bikes in country J. MXB's high-quality mountain bikes are sold at a high price to high-income leisure users. They are sold in a limited number of specialist bicycle shops. Fig. 2.1 shows the annual revenue of mountain bike manufacturers in country J for 2022. [Figure 2.1] To grow the business and improve the sustainability of operations, MXB expanded its product portfolio by launching a range of electric scooters. This is a new and expanding market in country J, targeting the urban youth market. MXB's business objectives are reviewed regularly by Rani, the Managing Director. Rani is concerned that MXB's sales of mountain bikes have declined by 12% over the past year. Demand for mountain bikes in country J has remained static. She has asked the Marketing Director to recommend extension strategies to increase MXB's market share.
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