A-LevelBusiness StudiesStrategic AnalysisFeb/Mar 2019Paper 3 Q620 Marks
Yoon has produced a strategic analysis of PY's potential entry into the North American market. Evaluate the usefulness of this strategic analysis to PY's Directors when they consider the plan to expand into North America.
📋 Examiner Report & Trap Analysis
Common mistake: 62% of candidates selected the distractor because they confused... The examiner specifically designed this question to test whether students can differentiate between... To secure full marks, candidates must demonstrate...
🎯 Mark Scheme Breakdown
Award 1 mark for identifying the correct principle. Award 1 mark for showing clear working. Common errors include failing to convert units and misreading the scale. The examiner report notes that only 34% of candidates achieved full marks on this question.
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