Refer to Table 2. Calculate the:
- (a)(i)number of customers needed for a tour to break even[3]
- (a)(ii)total contribution from a tour with two customers[2]
- (a)(iii)profit or loss from a tour with two customers.[3]
- (b)Refer to your answers to 4(a) and any other information. Recommend whether a tour should go ahead with only two customers booked on it. Justify your recommendation.[12]
Mark scheme
Marking points from the official mark scheme (May/June 2020). The mark or mark type is shown in brackets.
- [1] (a)(i) Break even = FC / unit contribution
- [1] (a)(i) Unit contribution = price – AVC
- [1] (a)(i) Unit contribution = 480 – 370 = 110
- [1] (a)(i) Break even means zero profit or loss or formula TR=TC
- [1] (a)(i) TR = P x q
- [1] (a)(i) TC = FC + q × VC
- [1] (a)(i) FC / contribution per unit
- [1] (a)(i) 480q = 550 + 370q
- [1] (a)(i) 110q = 550
- [3] (a)(i) Break even number of customers = 5
- [1] (a)(ii) Total contribution = TR – VC
- [2] (a)(ii) 480 × 2 - 370 × 2 = $220
- [1] (a)(iii) Profit/loss = TR – (FC + VC)
- [1] (a)(iii) Profit = Total contribution - FC
- [2] (a)(iii) 480 × 2 - (550 + 370 × 2)
- [3] (a)(iii) = -$330
- [3] (a)(iii) OR 2 × 110-550 = $-330
- [2] (b) Definitions of contribution and profit (Knowledge)
- [2] (b) Reasons why a positive contribution order may or may not be accepted (Knowledge)
- [2] (b) Guides, mountain walks, foreign customers, break even 5 customers, contribution or profit/loss quoted (Application)
- [3-4] (b) Good use of theory to answer question (Analysis)
- [3-4] (b) Good judgment shown (Evaluation)
- Analysis (b):
- Contribution is positive ($220) hence will contribute to fixed costs making it advisable to take the booking. More customers may appear before tour takes place
- Profit negative (-$330) hence a loss on this trip so not advisable to take the booking, as is against policy
- Goodwill from villagers maintained as getting some income
- Guides may not want to look after only two and seek work from other businesses or may like small number and want more work
- Service industry focused on customers and their satisfaction so important not to let down customers who have booked leading to possible loss of business
- Possible costs involved in cancelling a booking
- Disagreement between Jan and Gorl could harm business operation
- Taking bookings with two means less possibility of cancellation and helps planning
- Evaluation (b):
- Take these bookings as advantages of trip going ahead outweigh disadvantages
- Main reason is that a contribution to fixed cost is made plus the business is generating work and customers
- Do not take these bookings as disadvantages of trip going ahead outweigh the advantages
- Main reason is that a loss is made plus is against policy
- Another point is that the financial cost data may not be accurate. If costs turn out to be higher, then positive contribution may not be made or if costs turn out lower then more contribution is made
- Need to be certain of the accuracy and reliability of the data
- Difficult to quantify the non-financial advantages and disadvantages so better to not take these booking as only the revenue is certain
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